“Hutchens’ words are like tuning forks, evoking a rich, orchestral range of possibilities in our minds.”

— Michael Jones, Composer, Recording Artist, Lecturer, and Author of “Creating an Imaginative Life”


Latest Release: Circle of the 9 Muses

A Storytelling Field Guide for Innovators & Meaning Makers

Circle of the 9 Muses captures the best practices of the world's most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action. This rich toolbox is loaded with fun, graphical instructions and dozens of unique, replicable, and facilitated processes that require no special training or expertise. You'll discover your organization's hidden narrative assets; use different templates and frameworks to tell the stories of your past, present, and future; and then draw team members into rich meaning-making dialogue that translates into action. These activities can be exercised in endless permutations, and expert advice steers you toward the right activity for a specific purpose, including managing change, setting strategy, onboarding, defining the brand, engaging supporters or customers, merging cultures, building trust, and much more.


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Outlearning the Wolves

Surviving & Thriving in a Learning Organization

Now the fourth edition of the original management classic features vivid, full-color illustrations! Find out why Robert Fritz calls this fable "a true classic" that demonstrates how "a good story can be one of the best sources of profound change." Available in more than a dozen languages, "Outlearning the Wolves" continues to find new audiences and win the hearts of those who embrace its lessons. Yet, it is fair to say that the central message of this deceptively simple tale is almost as radical today as it was when it first published nearly two decades ago. As Fritz observes, it is still the rare organization that appreciates the insight that the sheep in the story discover: "Individual learning, good as it is, does not necessarily translate into organizational learning. The learning must become collective." That is why this book continues to be such an important resource for innovators determined to confront the wolves of complacency in their organizations by stimulating people's natural desire to creatively improve their results--together.

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Shadows of the Neanderthal: 

Illuminating the Beliefs that Limit Our Organizations

Boogie the caveman is on a quest to understand how his people have become stuck in beliefs that drastically limit their ability to share insights and make progress. Join his hilarious journey of discovery and learn how to surface, share, and challenge your own and others' hidden beliefs and to recognize how they inform--and often misinform--what we do. With its engaging use of metaphor and detailed discussion guide, Shadows of the Neanderthal is a must-have resource for any organization on its own quest for clear and open communication.

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The Lemming Dilemma: 

Living with Purpose, Leading with Vision

The Lemming Dilemma introduces the crucial organizational learning discipline of personal mastery--the evolving process of self-awareness that enables people to create new possibilities for themselves and their organizations. In this engaging story, Emmy the lemming wakes up to her own purpose and vision, and defies the age-old urge to follow the other lemmings off the cliff. But Emmy goes far beyond a mere rejection of tradition. Through her own surprising choices, she inspires other lemmings to wake up to their missions and to pursue their deepest aims and visions--both individually and collectively. In this simply told story are profound lessons about what it means to be the leader of your own life and to share your vision with others. Includes questions for reflection and group discussion.


Listening to the Volcano: 

Conversations That Open Our Minds To New Possibilities

Rumblings from a long dormant volcano provoke a crisis in the village of Smoldering Pines. Desperate to escape the flow of molten lava, the inhabitants meet to create a plan—and are soon at each other’s throats! But led by Milo, a group of neighbors discover a new way of talking and listening that taps fresh sources of creativity and unleashes the magic of collective thinking. While everyone knows how to engage in conversation, few of us practice the kind of meaningful dialogue that is crucial to leveraging an organization’s best thinking. Listening to the Volcano offers an engaging introduction to conversation as a disciplined workplace practice for sparking generative thinking, improving decision-making, and creating effective action. The fable features hilarious (and thought-provoking) plot lines and character illustrations and concludes with a group discussion guide to help you apply the ideas from the story to issues you face in your own organization.

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A Slice of Trust: 

The Leadership Secret with the Hot & Fruity Filling

A Slice of Trust teaches managers and leaders of all levels how companies that develop trust within the workplace can increase their value, efficiency, and innovation. This delightful fable follows Simon the Pieman who isn't as simple as everyone thinks. He serves pie to his customers along with his trust, one slice at a time. Trusting wisely and weighing the risks against the opportunities, Simon succeeds in his business, teaching an old dog, Sebastian, some new tricks along the way. Inspired by Simon's trust, Sebastian learns a valuable lesson about the importance of extending trust, weighing out risks to exercise "smart trust," and the importance trust plays in leadership. With a forward written by Stephen M.R. Covey, author of The Speed of Trust, A Slice of Trust is the secret to building the necessary leadership skills needed to maintain a working environment that spurs creativity and collaboration.