About David

Hi! I'm David Hutchens, and I've been exploring the intersection of narrative, leadership, and complex systems change for more than 20 years. A bestselling author, business writer, and learning designer, I've created solutions for The Coca-Cola Company, Wal-Mart, IBM, GE, L’Oreal, The US Olympic Committee, Accenture, and others. My partnerships include a recurring instructor position with the globally renowned INSEAD School of Business in Fontainebleau, France. 

I speak to organizations and leadership teams all around the world on the topic of storytelling as an organizational capacity.  My new book is “Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers,”  Wiley & Sons 2015 

I'm the creator of the Learning Fables, the bestselling book series that uses narrative and metaphor to illustrate principles of organizational learning. With titles that include "Outlearning the Wolves" and "Shadows of the Neanderthal," the popular business fables are available in over a dozen languages.

A nationally recognized developer of innovative learning products, my programs have been recognized with distinctions such as Training & Development's "Training Product of the Year" award; ASTD's prestigious "Excellence in Practice" award; Brandon Hall Gold award, and more. 


More Offerings



Immersive Leadership Experiences at the US Olympic Training Center and more

In partnership with my friends at Experience to Lead, I facilitate immersive learning experiences at NASA's Johnson Space Center in Houston; at the US Olympic Training Center in Colorado Springs; and at Gettysburg historic battleground. 


GO Team™: Empowering Team Performance 

Welcome to GO Team, your just-in-time training resource for teams in any kind of organization. With a library of 18, mission-critical team-related topics, GO Team lets you set the team's training agenda. Each module of learning is around two hours; some area a little more. But all modules are easy to set up and use. 


When the Hero Is You: E-Course

If you're not telling your stories about yourself, you are losing opportunities, sales, and influence. Period. When the Hero is You will help you tell a story, show your value, and get the gig through this helpful and interactive video course. 


Learning Maps: Big Ideas Rendered as Graphic Narratives

Sometimes the best way to engage people around a big idea is to show it. Using learning maps, we have helped to create momentum towards change in big, dynamic systems.

What’s a learning map? In its most common form, it’s a large, table-sized graphic used as a technology for communication and learning. It engages both the right brain (which is holistic, intuitive, pattern creating, storytelling) as well as the left brain (logical, sequential, analytical.)

Helpful Videos

How to Tell a Transition Story

How to Tell a Failure Story

Scaling Your Epic Story

Storytelling Leaders are Cultural Curators